About
Highly analytical Digital Marketing Manager with over 5 years of experience driving measurable results across SEO, paid social, and content strategies. Proven ability to boost website traffic by 80%, increase engagement by 65%, and optimize digital experiences for significant ROI. Adept at leveraging data from Google Analytics 4 to inform strategy, enhance performance, and collaborate cross-functionally to achieve ambitious business objectives.
Work
The Institute of Strategic Human Capital Managers of Nigeria & The Chartered Institute of Strategic Human Capital Managers
|Digital Marketing Manager
Lagos, Lagos, Nigeria
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Summary
Currently leading digital marketing initiatives and executing SEO strategies to significantly boost online presence and engagement for a dual-institute organization.
Highlights
Spearheaded SEO strategies, boosting website traffic by an impressive 80% within six months, significantly enhancing organic search presence and lead generation.
Managed and optimized paid social media campaigns on Facebook, driving a 65% increase in engagement and expanding brand reach.
Developed and executed tailored content strategies for LinkedIn, enhancing professional brand visibility and fostering strategic connections.
Remote, N/A, US
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Summary
Provided strategic digital marketing and talent representation consulting, enabling clients to expand their market presence and audience engagement.
Highlights
Developed and negotiated comprehensive contracts for artist management and talent representation, ensuring favorable terms for clients.
Provided strategic digital marketing consultation to diverse brands, advising on growth strategies across multiple platforms to enhance online presence and audience connection.
Lagos, Lagos, Nigeria
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Summary
Managed website content and vendor relations, optimizing product listings to significantly improve online visibility and sales performance.
Highlights
Managed end-to-end content development and website operations for vendors across Jumia and Konga, ensuring high-quality product listings.
Implemented optimization strategies for product visibility, directly enhancing vendor sales performance on major e-commerce platforms.
Collaborated with cross-functional teams to streamline content workflows and improve overall site functionality.
Lagos, Lagos, Nigeria
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Summary
Developed and executed comprehensive internet campaign plans, overseeing product presentation and paid social media strategies.
Highlights
Contributed to the development and execution of a comprehensive internet campaign plan, integrating multiple digital channels.
Orchestrated product photo shoots and managed product uploads, ensuring high-quality visual content for e-commerce platforms.
Supervised the operational functionality of the e-commerce website, enhancing user experience and site performance.
Developed and implemented paid advertising social media strategies, driving targeted reach and engagement.
Lagos, Lagos, Nigeria
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Summary
Managed web and social media presence for an online radio and media platform, focusing on content strategy and audience engagement.
Highlights
Developed and implemented a comprehensive content strategy aligned with the company's vision, enhancing brand messaging and audience relevance.
Created and curated engaging digital content across web and social media platforms, significantly increasing visibility.
Managed all social media channels, fostering increased audience interaction and community growth.
Lagos, Lagos, Nigeria
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Summary
Led branding and social media initiatives, including website design and Facebook presence, to drive engagement and sustainable ROI.
Highlights
Designed and launched a brand-aligned website, establishing a strong online identity and user experience.
Developed and managed a Facebook fan page, significantly boosting the brand's social media presence and community engagement.
Implemented strategies that resulted in increased engagement, a profitable return on investment (ROI), and long-term brand sustainability.
Certificates
Skills
Digital Marketing Strategy
SEO Optimization, Content Strategy, Social Media Strategy, Campaign Management, Email Marketing Automation, Lead Generation, Paid Advertising, Google Ads, Meta Ads, Internet Campaign Planning.
Digital Platforms & Tools
GetResponse, Mailchimp, WordPress, Shopify, Google Analytics 4, Facebook, Instagram, LinkedIn, Jumia, Konga.
Content & Creative
Content Creation, Photography, Video Editing, Blogging, Visual Branding, Storytelling, Product Photo Shoots.
Business & Analytics
Data Interpretation, Strategic Communication, Team Leadership, ROI Analysis, User Behavior Analysis, Market Research.